Award Winning Patented Technology

In 2012, I played a key role in the successful launch of a new line of lift axles into the truck suspension market, featuring an award-winning patented technology. This innovation earned the prestigious 2012 PACE award, a notable recognition within the automotive industry.

Sustainable Packaging Options

In 2014, we introduced a fresh solution to the industrial packaging market, catering to customer preferences for a more sustainable and environmentally friendly option. The advanced technology employed in crafting this product not only enhanced operational efficiencies but also elevated recyclability standards.

Formulating for the Future

In 2019, I formulated the go-to-market strategy for a novel preconcentrate kit. This kit was specifically crafted to assist formulators in enhancing efficiencies in their research process, enabling them to bring their solutions to market more swiftly.

Pioneering the Way

In 2023, I spearheaded the promotion and introduction of a groundbreaking certified natural ingredient at the world's largest cosmetics show. Pioneering the way, this upcycled certified ingredient offered both functional and nutritional advantages to the personal care and cosmetics markets, marking a significant milestone as the first of its kind.

How I tackeled it..

Research

I conducted thorough research on the market, competitors, and industry trends to gain a comprehensive understanding of how we should position, price, and promote the product.

Collateral

I created sales support materials, which encompassed product brochures, technical documents, and presentations.

Branding

I established a brand identity for the product, encompassing more than just the trade name. It included defining key attributes, features, messaging, and positioning for the product.

Training

I ensured effective onboarding and training for the sales teams and customer support, a crucial step for ensuring the success of a product launch.

Marketing & Communications Strategy

I formulated a strategy outlining how and to whom we would communicate about this product, incorporating an omnichannel approach.

Measurement

Key Performance Indicators (KPIs) were defined and implemented to ensure thorough measurement and evaluation of all campaign efforts, enabling informed adjustments for future enhancements.

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Web Design & Content Development