Hi there. I’m Amanda Coulter, a marketing and communications professional with over 15 years of experience in leading, developing, and executing strategic marketing campaigns, strengthening brand identities, and driving business growth. I am also a wife, a mother, a daughter, a friend, and a woman of faith, who thrives off of giving my time and talents to help others and my community. That is me in a nutshell.

As a marketing and communications specialist, officially, my job is to create compelling messaging and strategies to enhance brand awareness and engage target audiences effectively.  But really?  I build an emotional connection with people through trust and transparency by understanding their desires and concerns. At times, it is about uncovering latent needs that they may not know they had.  Think about it, before smartphones existed, nobody thought to themselves “I really need a phone that combines a phone, camera, music player, and internet browser all in one.”  However, as technology advanced and marketing campaigns highlighted the convenience and capabilities of smartphones, they became an integral part of modern life, convincing many individuals that they needed such a device for communication, information access, and various other functionalities.  Today, most people would claim they cannot live without them.  Yet, they once did. 

That’s my job, to show you what you didn’t know you couldn’t live without.

Beyond my professional expertise in marketing and communications, I derive joy from crafting positive moments in people's lives through my other interests in interior design and volunteer work. Over the years, I've assisted friends in turning old spaces into newfound sources of happiness, a job that pays me nothing monetary but fills my heart. I’ve also dedicated countless hours to organizing fundraisers, coordinating corporate volunteering, and offering my personal time to serve in my community. This passion is something I aspire to integrate into my professional life someday. Until that happens, I am committed to pursuing it fervently and purposefully.

My Professional Resume

Software Experience

Microsoft Office

Salesforce

Asana/Monday.com

Mailchimp

Constant Contact

Wordpress/Umbraco

Teams/Zoom

Sprout Social/Hootsuite

Google Workspace

Social Media Management

Adobe Creative Suite

Canva

Squarespace

Sharepoint

  • Senior Manager, Brand & Marketing Communications

    Columbus, OH (Remote)

    2022-2023

    Provided strategic leadership in the development of integrated and content marketing initiatives, driving increased traffic, engagement, lead generation, sales conversion, and customer retention. Leveraged B2B marketing and communications expertise across diverse channels, including print, digital/social, email, PR/editorial, and events, to facilitate the successful evolution, articulation, and promotion of the brand and its unique position in the market. Key responsibilities included:

    • Assumed the role of a global team leader for the Consumer Care growth program, overseeing integrated B2B marketing and communications efforts for the personal, home and healthcare segments.

    • Collaboratively formulated a global content marketing strategy in conjunction with the key global stakeholders, incorporating strategic input from regional marketing, product platforms, and business development teams.

    • Led content marketing and communications campaigns, projects, and the selection of channels/tools, ensuring alignment with brand strategy, positioning, and value propositions for key platforms, segments, and markets.

    • Managed the development of a global Sustainability/ESG content and communications strategy and plan.

    • Effectively built strong relationships and trust with key senior management for quick alignment and execution.

  • Marketing Director

    Columbus, OH

    2015-2022

    Responsible for conceiving and leading the execution of strategic marketing communication strategies and initiatives across the company's four major ingredients business units, encompassing both internal and external channels. Key responsibilities included, but were not restricted to:

    • Oversaw a marketing team to guarantee the effective development of marketing content on multiple platforms, encompassing marketing materials, the company website, social media, advertising, press releases, customer notifications, and internal communication.

    • Played a key role in senior leadership and the development of strategic company goals and initiatives.

    • Developed, monitored, and executed a strategic digital marketing plan across multiple media channels.

    • Managed program budgets and assessed campaign performance against objectives and industry standards.

    • Partnered with commercial teams to enhance customer-centric presentations and explore joint product development opportunities.

    • Ensured compliance with advertising specifications by conducting thorough reviews of layouts, copy, and multimedia materials, while also providing guidance to marketing team.

    • Provided ongoing product training and spearheaded the development of collaborative sales and marketing initiatives to support distribution partners.

    • Oversaw the planning, execution, and management of over 30 global trade shows and conferences annually, covering tasks such as registration, personnel allocation, booth design, and marketing collateral.

    • Negotiated annual strategic advertising contracts across diverse media channels.

    • Led the onboarding and continuous training of a new CRM system (SFDC).

  • Marketing Manager

    Columbus, OH

    2012-2015

    Developed and executed marketing strategies to boost product and service sales. Positioned offerings, generated leads, and led project teams for product strategy, pricing changes, innovation, and web development.

    • Developed and launched integrated, multi-channel marketing campaigns encompassing print, catalog, web, and direct channels, resulting in annual incremental sales growth of $3 million.

    • Spearheaded the market launch of a new product line, identifying potential customer segments and markets, establishing a robust brand identity, and collaborating with engineering and product management to convey compelling messaging that emphasized product features and benefits.

    • Established and managed a dynamic web portal, modernizing the outdated intranet, facilitating improved communication, and providing a valuable sales tool for account managers while serving as a resource center for companywide employees.

    • Collaborated with media outlets to enhance both internal and external corporate communication efforts.

    • Enhanced sales support by revising catalogs and training brochures, making complex product features more accessible to sales representatives.

    • Conducted ongoing customer market research, identifying and capitalizing on unmet needs.

  • Marketing Coordinator

    Hebron, OH

    2008-2012

    Oversaw business unit-specific marketing communication initiatives, including the development and execution of annual strategic marketing plans and product-specific strategies. Other duties included:

    • Managed product and price positioning, regularly assessing the need for price adjustments based on market trends and competitive intelligence.

    • Responsible for content creation and value proposition development.

    • Developed and executed all marketing campaigns across multimedia channels.

    • Provided direct support for the entire commercial organization, equipping them with essential tools, literature, technical documents, and support for account development.

    • Served as a member of the R&D innovation team to help determine new projects and product launches.

The value I bring to the table.

I am a strategic implementer.

I have, in every career I have held, tried to be thoughtful and purposeful about how I approach decisions and take action on them. I am good at considering the bigger picture and setting long-term sustainable objectives while still understanding that there will be road bumps and curveballs along the way. Beyond conceptualizing the vision, I excel as an implementer. I derive satisfaction from developing a strategic roadmap that prioritizes tasks, propels progress towards milestones, and subsequently executing the plan through adept communication and collaboration.

I am dependable.

I am dedicated and determined not to let you down. Throughout my life, reliability has been a cornerstone of my character. When entrusted with tasks, there's assurance that they will be completed diligently. However, one challenge I faced for years was holding myself accountable for outcomes that deviated from the plan. Initially, I struggled with negative feedback and criticism, recognizing it as a common human trait. Nevertheless, I acknowledged the need for improvement. To be an effective leader, I understood the importance of taking responsibility for my decisions, even when they didn't unfold as expected. This shift allowed me to establish clear expectations and hold team members accountable. Ultimately, my goal is collective success, and sometimes that requires admitting when my approach may not be the optimal choice. It's not about avoidance; it's about ownership and moving forward.

I am a good leader.

I've made significant strides in this area over the years. Contrary to gaining experience through direct management or holding a C-Suite position, my expertise stems from collaborating with teams across various functional areas and organizational levels. Leading projects with individuals not under my direct supervision required building strong relationships. I couldn't rely on a managerial role; instead, I excelled at listening, effective communication, inspiration, and empathy. These experiences reshaped my perspective on colleagues, influencing both my treatment of them and theirs of me. I am committed to ongoing growth in this aspect, recognizing that the journey is never truly complete.

While my career holds significance, it doesn't define my entire existence. Each day, I express gratitude for the numerous blessings in my life, particularly my family. They serve as my strongest supporters and represent my most significant achievements. Recognizing the fleeting nature of our time together, I increasingly endeavor to cherish the moments we share as the years pass. Rather than merely counting our blessings, we make a conscious effort to share them generously, spreading love and kindness to others as much as possible.